Lebara Company Brochure
Client Brief: To create a corporate brochure, with non sensitive information, to enable the reader to feel the Lebara brand, understand what it has achieved and what it is all about. In essence, Lebara has achieved massive success across the world and financially, it feels the customer and operates in a professional manner in a less than professional market.
The brochure should ooze a sense of quality, premium, professionalism, yet retaining the emotional connection with the customer through the use of imagery, to bring the content to life.
In its basic sense the corporate brochure is a high level overview of the company, brought to life by design, through the use of images, style or graphics on the page.
Solution: Another agency worked on a high quality premium brochure in accordance with the brief. The idea of a premium glossy brochure appeared detached from the client’s audience, message and emotional connection it was hoping to achieve. Therefore, a paired back, simple, engaging brochure was developed with bold use of Lebara’s brand Cyan and a beautifully commissioned photoshoot capturing the audience locally and globally.