The Pioneers: Website redesign and brand development

The Pioneers – helping to grow companies to create a people experience that reflects their brand, values and purpose – asked us to redesign their website. This consequently led to the development of their basic set of brand guidelines, fitting their vision, values and culture.

We developed their existing brand guidelines by reviewing their brand tone of voice, primarily through the use of their bean characters representing the people they were helping. We worked with the talented the children's author & childrens book illustrator Emily Snape to realise our vision for most of the bean illustrations. Once this was set, we were able to create a new design and user experience for their website.

Original bean characters used on a chart

New developed bean characters